Ancillery task

Me and my group have decided to create a digipak and a magazine for our ancillery task, as we think this gives us lots of opportunities to be creative with our advertisement skills, and to give out the appropriate message to our audience.

To start with we brainstormed our ideas into a spider diagram, and picked out the key features to include in our digipack.

Analysis of Original Florence and the Machine Digipack - Lungs

The front cover of the album has a definite romantic feel to it, and is typical of the genre. The lead singer, Florence Welch is placed firmly in the middle of the shot, posing in a sultry manner surrounded by nature, (birds, flowers, trees etc.) which indicated to the audience automatically which artist the cd is by, followed by the understated title above in the bands' signature font.

Florence Welch is wearing a pair of leather hand made lungs attatched by a string around her neck, and placed underneath her dress. I think this is done on purpose to firstly make the name of the album more prominent, but to also make it look more personal to her as if they are her lungs on show. I think that the name of the album ''Lungs'' is placed on top of the photograph of the lungs on purpose as well, and the fact that it is in a different font makes it stand out. Although the colour of the font is white, and it is difficult to see straight away on top of her lightly coloured dress, the way the leather lungs are placed around her neck makes you look at them first, which then makes you see the Album title - i think this is a necessary point to make.

Also, the record label stickers are placed right where you can see them, but are able to be peeled off by the owner once they have bought the Album if desired.

When you open the digipack this is what you see. The actual Compact Disc has been printed on with an image taken from a painting which is part of the romantics movement - which all has relevance to the theme and genre of Florence Welch's style. Again, with the title of the album placed on top in an almost collage format.

The cd booklet image is of Florence Welch performing live, which i think is a very relevant piece of imagery to put in thier album.

I think the colour scheme of inside the album works very well together with the Amber tones from the compact disc and the light flairs from the live performance image.

The back of the digipack is a plain black colour which contrasts the rest of the album case. The diagram of the anatomy of a set of lungs is a very clever way for the digipack designer to send thier message across. The way they have labelled each part of the lungs a number and the number indicates a track number and title is a very creative idea which i think adds some character to the Album.

Websites and a barcode are placed right at the bottom out of the way, as they are something that need to be on show but more discreetly.

The inside of the booklet on each page has a song lyric from each song in chronological order of the tracklist, with one image of Florence welch on the right hand page. I prefer this idea of including a favourite lyric of each song in big font, instead of trying to fit in every single word in tiny font - which is sometimes not visible. I also think it gives the album more mystery, and makes people want to listen to the song so that they can match the lyrics to a tune.