Thursday, 30 September 2010

Production Schedule


We have produced a Production Schedule to ensure that we don't miss a deadline and to keep on top of what should be done at what date.

How we edited our music




•Downloaded a W.A.V file of the audio track
•Imported the audio file into cubase, into a new project on an audio track
•Worked out the timing of where the song needed to be cut from the original song
•Cut the track into sections and deleted unwanted bars
•Moved uncut sections together and pasted them together using the editing tool
•Faded out the end of the audio track using 'processing' and 'fade out' tools
•Exported the final mix onto Sam's memory stick to import it into Premiere.

Editing the Music for our production

We decied that the song 'The Dog Days are Over' is too long for our production so we asked the head of the music department in our school to help us cut out certain parts of the song.

The lines that are in bold are the chorus' and verses we have decided to cut out:

happiness, hit her like a train on a track
Coming towards her, stuck still no turning back
She hid around corners and she hid under beds
She killed it with kisses and from it she fled
With every bubble she sank with a drink
and washed it away down the kitchen sink

The dog days are over
The dog days are done
The horses are coming so you better run

Run fast for your mother run fast for your father
Run for your children and your sisters and brothers
Leave all your love and your loving behind you
Can’t carry it with you if you want to survive

The dog days are over
the dog days are done
Can’t you hear the horsesCuz here they come

And I never wanted anything from you
Except everything you hadand what was left after that too. oh.

Happiness it hurt like a bullet in the mind
Struck from a great height
by someone who should know better than that

The dog days are over
The dog days are gone
can you hear the horses
Cuz here they come


Run fast for your mother and fast for your father
Run for your children for your sisters and brothers
Leave all your love and your loving behind you
Can’t carry it with you if you want to survive

The dog days are over
The dog days are gone
Can you hear the horses because here they come


The dog days are over
The dog days are gone
Can you hear the horses because here they come


This has cut down the song by a significant amount which will make this production easier to complete in the time we have.

Wednesday, 29 September 2010

Animatic

Here is our Animatic for our music video

Feedback:

Shot 4 - Move closer 3x (framings), wide, med, close.

Range of shots on platform

Shot 5 - Experiment with camera angles

Shot 16+17 - Pace change / quick edits. Lots of different close ups of running including hair, feet, face and eyes.

Friday, 24 September 2010

Feedback from Pitch Idea

- Length needs to be cut
- How does the Runaways link?
- Great visual content, strong on stylish influence
- Clear sense of audience
- Another reference: Fleetwood mac - Rumours
- Opportunities to encorporate surreal images
- Ancillary task has to be all original images
- Check on 'Indie' magazine
- What happened to getting older idea?

Friday, 17 September 2010

Analysis of a professional music video

MASSIVE ATTACK - UNFINISHED SYMPATHY




The video was directed by Baillie Walsh and produced by virgin records. it was filmed in Los Angeles, California, between S.New Hampshire and Dewey Avenue. The lead singer Shara Nelson is featured walking along the sidewalk lip syncing, unaware or uncaring of her surroundings, which includes drunks, gangs and bikers. It was one of the earliest music videos to use one continuous shot with a steadycam operated by Dan Keece.

The song and video was produced in 1991, so the target audience was those who were typical music lovers of the time. The 'Trip-Hop' style genre that Massive Attack invented became notorious during the early 90's, with this song being the most famous. The song and the video is still played on the radio and music television and is still loved by generations after because it is such a classic.

I think the point of the song was not only to draw the attention of the 90's club scene, but the lyrics actually give a powerful message and meaning of love and heartache. Some of my favorite are, 'like a soul without a mind, like a body without a heart, i'm missing every part', i find these very powerful and moving, especially along with the video because it is so real. Shara Nelson lipsyncs as she walks down the Avenue, linking back to the point that she is not phased by her surroundings, and that she cares about nothing other than her lost lover at that point. There is a certain sadness to this song, but in a way it brings people joy because there is an aspect of a powerful woman overcoming what she has to, and moving on because it is desperately needed.

I find the camerawork in this video very interesting as it is done in one continuous shot. being one of the earliest music videos to use this technique, it was an added feature of Massive Attack's breakthrough techniques and quirkyness.
The fascinationg part about this video is that it starts by focusing on a gang members hand, playing with two heavy silver balls - possibly to be used as a weapon in a fight, which make a scratching noise. Then the camera pans and zooms out to the right, facing his dog and then zooms out even further to show his gang and the street. There is a woman walking along the road which the camera then zooms towards, we then realise that this is Shara Nelson and this is who the video is based around. Throughout the course of the shot, the camera moves and jolts to give a sense of the viewer being in the street with her, listening to her and following her on her journey. The camerawork deliberately gives space on the left and right side of Shara, so that it is possible to view the background and the surroundings. The choice of outfit for Shara, which is an all black floating dress down to the floor with long sleeves is done purposely to portray her sadness and depression, and to single her out from the crowd.

The video has received critical acclaim over the years and has become prestigious in the music industry. it has been described as 'A work of art' and has been endlessly admired by the world. So much so that the British band The Verve took inspiration from the video and made their own in exactly the same style for the song 'Bittersweet Symphony' in 1997.