Evaluation

Evaluation

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Magazine Advert - Ancillery Task 2

Our magazine advert was an easy task for us as we had the image we wanted in our heads, it was just a matter of putting it on paper and figuring out where we wanted to place the text.

We looked at these existing magazine adverts:





And this is our idea that we have come up with, using another image that i had taken of our actress Georgia:

Our Images

The Image that we have chosen for our front cover is perfect for the type of look that we are trying to portray, and also the look that the video has.

The way the image is merged with the flowers over the top realy gives a romantic feel the image, and i think it works very well.

I think the fact that the band name and single name is not featured on the front makes the cd more interesting and people will be more inclined to pick it up to see who the artist is as it is not too obvious.

Feedback from our class:

-The image looks good in the CD case.
-They liked the use of layers all through the digipack.
-How we highlighted the use of seasons effectively.
-The background links to the topic of nature. The background brings out the girls facial features.
-Eyes closed=mystical effect.
-Don't be too wordy.
-You could use swirly font, serif, kings + queens (da-font.com)
-They liked the positioning of the girl in the foreground.
-An idea to use-writing in her hair.
-Name of the artist down the side of the cover.
-Earthy colours=folkie
-Collage of images=Indie
-There was no company logo on there.
-The text needs to improve.

Our Digipack - Ancillery task 1

For our digipack, we have decided to take a different approach to the creation and design.

We are going to collage the booklet using different images printed from the internet and glue them together manually, then enter our text manually using a cailligraphy pen and then scan them onto the computer and print out a final copy.

This makes it easier for us to place images and text in places that we might not be able to on the computer and it also gives the cd cover a more collage effect and relates more to the feel that we are going for.



First of all we have taken a piece of paper and cut it to the scale of the digipack. Then we have created a base full of collage pictures for the inside of the booklet.

This is the inside of the booklet.







And this is the front and back of the digipack:










This is the type of text that we have included inside and out of our digipack.

Ancillery task

Me and my group have decided to create a digipak and a magazine for our ancillery task, as we think this gives us lots of opportunities to be creative with our advertisement skills, and to give out the appropriate message to our audience.

To start with we brainstormed our ideas into a spider diagram, and picked out the key features to include in our digipack.

Analysis of Original Florence and the Machine Digipack - Lungs

The front cover of the album has a definite romantic feel to it, and is typical of the genre. The lead singer, Florence Welch is placed firmly in the middle of the shot, posing in a sultry manner surrounded by nature, (birds, flowers, trees etc.) which indicated to the audience automatically which artist the cd is by, followed by the understated title above in the bands' signature font.

Florence Welch is wearing a pair of leather hand made lungs attatched by a string around her neck, and placed underneath her dress. I think this is done on purpose to firstly make the name of the album more prominent, but to also make it look more personal to her as if they are her lungs on show. I think that the name of the album ''Lungs'' is placed on top of the photograph of the lungs on purpose as well, and the fact that it is in a different font makes it stand out. Although the colour of the font is white, and it is difficult to see straight away on top of her lightly coloured dress, the way the leather lungs are placed around her neck makes you look at them first, which then makes you see the Album title - i think this is a necessary point to make.

Also, the record label stickers are placed right where you can see them, but are able to be peeled off by the owner once they have bought the Album if desired.

When you open the digipack this is what you see. The actual Compact Disc has been printed on with an image taken from a painting which is part of the romantics movement - which all has relevance to the theme and genre of Florence Welch's style. Again, with the title of the album placed on top in an almost collage format.

The cd booklet image is of Florence Welch performing live, which i think is a very relevant piece of imagery to put in thier album.

I think the colour scheme of inside the album works very well together with the Amber tones from the compact disc and the light flairs from the live performance image.

The back of the digipack is a plain black colour which contrasts the rest of the album case. The diagram of the anatomy of a set of lungs is a very clever way for the digipack designer to send thier message across. The way they have labelled each part of the lungs a number and the number indicates a track number and title is a very creative idea which i think adds some character to the Album.

Websites and a barcode are placed right at the bottom out of the way, as they are something that need to be on show but more discreetly.

The inside of the booklet on each page has a song lyric from each song in chronological order of the tracklist, with one image of Florence welch on the right hand page. I prefer this idea of including a favourite lyric of each song in big font, instead of trying to fit in every single word in tiny font - which is sometimes not visible. I also think it gives the album more mystery, and makes people want to listen to the song so that they can match the lyrics to a tune.

Feedback of final cut

I have chosen to interview 3 people from my target audience on what they think of our final cut, here are their comments....

1. Agnes Nilsson, 23- Swedish music student

"I really liked the flow of the video. I love the song and i think that the shots used complimented the genre and worked very well. There were a few parts that could of been thought about in more depth to make the video more complexed, but all in all i really enjoyed watching it and got a good vibe from it"

2. Lewis Thomas, 21 - Music student from London

"I am not a Florence and the Machine fan myself, but for people who like that kind of thing i think this video shows a good representation of her type of music. In terms of the flow of shots i can tell that a lot of time has been spent on the editing - and it is done really well. Excellent!"

3. Harlie Hosmer, 18 - Fashion Student from Hertfordshire

"This video is brilliant. I LOVE Florence and the Machine and i can relate the song to the imagery perfectly. I was unsure on the story that was being told, but other than that i think this is a decent video that could be released to the public!"

First and Last shot

This is our first shot, which is only 2 seconds long, but is part of a series of small shots. I think this automatically sets the scene that the video is located outside in a woodland area, and also that there is a girl character as you can see the feminine dress and hand.

This is the start of our last shot, which as you can see is set by a church in the darkness. This shows the progression of the video and how it has run through the whole sequence of a day, starting with the light and ending with the dark. The idea of her holding a lantern coincides with the genre of the video and i think it works well with the setting also.

The second part of the last shot, our character is walking up to the camera to an extreme close up, then the shot fades to black. I found this an effective way to end the video, as it still seems mysterious, and leaves the viewer wondering what could be the outcome - whether she has found what she is looking for, or she is still searching. I also sense an element of spookiness in this part of the video, as her face is lit up by the candlelight and there is a church behind her.